The market hall thrived for more than a century – except for the occasional flood, the worst of which reached the top market step. Upstairs, the Assembly Rooms became the place to be seen for Builth society. Concerts sacred and secular, educational lectures and political meetings, with tea dances and social soirées, packed the programme until the first decade of the 20th century. Evening dress balls saw patrons and guests arriving in their carriages, with the ladies keeping a fresh supply of white gloves at their rooms in the Lion Hotel over the road, to exchange for those soiled during dancing.
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